The GA has almost double the number of entries for Gift of the Year 2017 than it had at the same time last year for the 2016 competition, thanks to a new strategy implemented by chief executive Sarah Ward.
The launch of Gift of the Year three months earlier than usual – and the subsequent product-spotting by staff at trade shows – has enabled The GA to enhance Gift of the Year marketing opportunities for companies and their entries, which are featured on its website (www.ga-uk.org), in printed material and on film and social media.
Said Sarah: “It’s important that suppliers appreciate the return they are receiving on their investment: many companies have entered this year which previously weren’t clear about the criteria. We have taken the time to explain it – and the judging process – and advised on the areas where their product might receive higher exposure. Already, people have been telling us that they consider they are getting great value, which is terrific.”