Once again visitors to this year’s Stationery Show London will be able to join a ‘Trend Tour’ of the show, to be shown specific products which each epitomise one of the key consumer and design trends the stationery sector will see developing in 2020.
Each tour, which takes around 40 minutes, is led either by futurist Victoria Redshaw or trend forecaster Laura Greenwood, both of trend forecasting agency Scarlet Opus.
“By using products available now, we can illustrate the types of ideas, items, colours and textures of each trend and give buyers specific examples of how each trend will manifest itself, what their customers will be drawn to and how to attract new customers,” explains Victoria.
There will be four tours each day, each catering for up to eight visitors, and the team also offers team tours for individual companies which can be booked outside the standard times.
The Scarlet Opus team, who are also creating a Stationery Trends Hub display at the show, have identified four global consumer and design trends to focus on this year:
The Traveller – will be a key trend for Christmas 2019. It is a future thinking yet traditional trend, reflecting consumers’ desires to optimistically look ahead to a calmer, more stable era. The idea of establishing fairness, transparency in all things and restoring balance and order is key.
The Tribal Trend is hot for spring summer 2019. Patterns and themes from geometric Aztec prints to wild animal patterns are key in home décor. The new Aztec animal collection from Joe Davies tick all the boxes and incorporate typical African Animals in black and warm honey brown combined with creamy white Aztec patterns. All available to order using Joe Davies’ trademark ‘Little & Often’ ordering system.
By the time the Frankfurt Book Fair opens its doors on 16 October 2019, featuring Norway as this year’s partner country, the technical revitalisation of Hall 6 will have come to an end. Designed by architect Martin Schoenmakers and brought into operation in time for the 1963 Spring Fair, the exterior and interior of Hall 6 – which is somewhat larger than its sister building Hall 5 – will look like new again.
The technical renovation of the exhibition hall, which originally offered over 35,000 square metres of exhibition space, began directly after the end of the Frankfurt Book Fair in 2018. This involves largely gutting the building and replacing its entire electrical system, its ventilation, cooling and heating technology, its sanitary technology and its catering facilities. Due to the large amount of space required by the state-of-the-art building
technology, Level 6.3 will be used as a technical control centre and will no longer be available for exhibition space. As a result, the area
available for exhibitions in Hall 6 will be reduced by 8,764 square metres to a total of approx. 26,000 square metres.
As Uwe Behm, Member of the Executive Board of Messe Frankfurt, emphasises: “The revitalisation of Hall 6 is, after the reconstruction of the Festhalle between 2005 and 2009, one of the largest renovation projects to be undertaken by Messe Frankfurt. We are investing some 35 million euros in the ongoing revitalisation as part of our efforts to maintain our exhibition halls and achieve lasting improvements in the quality of the Hall 6 venue.”