Gain trust and you will gain profit. So says Dr Lynda Shaw, a neuroscientist and psychologist who works with industry leaders to improve their performance and generate business growth. The magic power of trust can’t be underestimated, she said, and that applies to both your staff and your customers.
Dr Shaw has first hand experience of retail having owned her own florist and also a clothing shop and she understands how difficult it is to retain loyal customers and also to gain new ones. She said: “You need your staff to be on board if you are to make sales and when you make a plan for the next five years say, they need to be told the whole story so they too can rise to the challenge.
“If you have got good people working for you it’s important to keep them so make sure they feel creative because you have taken them into your confidence. Make sure they understand the plan and they agree with you and what you want. That way they will take responsibility – they have the knowledge and the tools.
“Never micro-manage, it makes people feel you don’t trust them and they won’t engage. Everybody needs feedback but be careful, it can sometimes feel threatening. Trust is about empowering your staff and encouraging achievement.”
Joe Davies is proud to announce it has been appointed as UK distributor for the hot US Giftware brand Mud-Pie®. Joe Davies will be the exclusive supplier in the UK and Ireland for the company’s Mud-Pie® Living Range. The collection looks set to be a winner with high initial pre-sales interest.
Launching at Spring Fair on Joe Davies’ stand in Hall 5 Stand C30-D31.
We love the wonderfully unique Knitted Clay jewellery by Beauelle Jewellery. Designer Rachel West designs and makes her collections for her studio in Aberdeenshire and this range includes rings, earrings and pendants, as well as newly launched mens cufflinks.