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Search online but shop in store

Latest figures from the ONS showed that retail sales in the UK were worth more than £366bn in 2017m with 85% of sales happening in store. A survey of 1,056 UK adults carried out by digital marketing agency, Marketingsignals.com, also found that 85% of people still prefer to physically purchase products in store, despite the convenience offered by online shopping. Nine in 10 (94%) UK shoppers stated they’ll always research a product online before going into store to purchase, but 78% of consumers prefer to go into store to see and feel a product before going online to shop around for the best price.

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