Top Drawer is thrilled to announce their partnership with cultural strategy agency, Flamingo, for the second consecutive season. Flamingo has identified five key trends ahead of the S/S20 edition of the show using their trend forecasting methodology, which involves continuous analysis of the macro shifts that are driving large-scale cultural change.
Over time, these macro shifts impact consumption patterns, product preferences and belief systems, which results in trends. In the early stages of these developments, innovative businesses, brands, technologies, early adopters and social movements – called ‘indicators’ of change – begin to appear, visibly signalling the growth of new consumer needs.
Flamingo takes these large consumer and cultural trends and filter them down into actionable product direction, marketing concepts and visual strategy recommendations. Whether the overarching trend is ‘omni-wellness’ or ‘harmonious systems’, they trace these big ideas down into product and retail environment updates and evolutions to align with consumer attitudes and expectations for the new seasons.
These trends have been researched and created specifically for 2020 and are being shown first and exclusively at Top Drawer.
Fun filled rainbow palettes of block colours that bring modernity through mid-tone brights. Varied hues are achieved through mixed material densities. Key colour neo mint adds to a positive and fresh start for 2020.
Powerful pigmented florals are grounded with soft brown leathers. Florals add deep intensity of reds, oranges and purples, clashing with acid lime, tempered with soft peachy coral. A fantasy garden that both soothes and excites the senses.
Minimalist luxe in a subtle palette of neutrals, greens and blush. Chic details and textures add sophistication to the everyday. Smooth, circular forms soften and create a tranquil environment.
A late afternoon, relaxing natural theme with touches of glamour. Dappled sun warmth and cool shade colours are juxtaposed in the raw fabrics, rich prints and smooth pale marbles and concrete.
UNADORNED TACTILITY New interpretations of traditional materials and techniques for a new decade. Aged and natural patterns are hyperreal in blues and bright greens. Organic print and textures layered on to geo shapes give a bio-futurist look.
Carefully edited by a panel of experts to excite, inspire and, ultimately save buyers time with the knowledge that they will only see the best, Top Drawer S/S20 will showcase 1,500 brands—both established and brand new—across Home, Gift, Greetings & Stationery, Fashion, Craft, Spotted | Pulse, PLAY, Wellbeing and the Food Emporium.
Registration for Top Drawer S/S20 is now live and the show’s new website introduces tools to allow buyers to easily browse and request meetings with their favourite exhibitors. Discover more at www.topdrawer.co.uk