Christmasworld 2020: a promising level of registrations

Easter has just passed, and Christmasworld already has a very good number of bookings. More than 600 exhibitors from 44 countries have so far registered for the leading international fair for festive and seasonal decorations. Examples of these include companies such as Blachere Illumination, Boltze, Edelman, Enzo de Gasperi, Gnosjö Konstsmide and G. Wurm.

"At this moment in time, this is a very good level of registrations, which surely builds on the increased exhibitor and visitor numbers in 2019", says Eva Olbrich, Director of Christmasworld, Messe Frankfurt Exhibition GmbH. More than 45,000 trade visitors from 123 countries recently gave rise to a four percent increase in visitor numbers, as compared to the previous year. In terms of exhibitors, an increase of 3.5 percent was also achieved, with 1,085 exhibitors from 44 countries. Moreover, 65 percent of all trade visitors stated that Christmasworld is the most important order fair.

In the coming months, the Christmasworld team will be focusing on hall planning and designing the complementary programme. The new fair concept, which was successfully introduced in Halls 8, 9, 11 and 12, will be continued and slightly adapted/improved in 2020. The objectives continue to be to provide the greatest possible inspiration and an efficient ordering process.

“For the top international decision-makers from the wholesale, foreign and retail sectors, Christmasworld 2020 once again aims to become an indispensable business and order platform. The new motto is accordingly "Coming home for business". More than any other Messe Frankfurt consumer-goods fair, it focuses on the success factor "experience at the point of sale". Christmas is the season with the highest turnover and also the most emotional time of the year. Christmasworld, with its range of Christmas and seasonal decorations, is therefore perfectly suited to the theme of staging," adds Olbrich. The accompanying event programme thus provides fresh impetus for the design of the product range, inspiring customers in retail shops to discover and purchase.

Established features on the event programme are the Christmasworld Trends, developed by Stilbüro bora.herke.palmisano, and the special presentation on storytelling at the point of sale by 2dezign, who celebrate their tenth anniversary in 2020. In addition, the Retail Boulevard, with its different kinds of innovative retail pop-up stores, is being further extended. And the Christmasworld Forum will be getting a new profile - not just with its new name, Christmasworld Academy. This much is known already. Further information will follow.

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