Customers Still in Good Hands Following Clifton Umbrellas Rebrand

A FAMILY-RUN outerwear company with a rich history continues to offer style that’s ‘as right as rain’ as it moves into a new era with an upcoming rebrand.
Clifton Umbrellas, which also owns Blooming Brollies, is now known simply as SOAKE – and advises trade customers, old and new, that despite the name change, they’re still in great hands.
Selling directly to trade, the company – which along with the new brand name - has introduced a refreshed logo, website and further branding – is planning to exhibit at a host of events in the New Year and beyond.
Above all, SOAKE hopes to get across the fact that wet and windy days – and it’s true we receive our fair share of them in good old Blighty – shouldn’t equal poor fashion choices. Comfort and style can exist together – and Nick Whone and the people behind the Clifton rebrand, have the two well and truly covered.
Thanks to SOAKE’s ever-popular range of umbrellas and outerwear, customers can still enjoy more than a ‘sprinkling’ of style, with the same emphasis on great quality and fashion-forward pieces customers have come to expect.
Only the name and the branding has changed; the care and attention to detail the company affords its customers hasn’t altered. 
Manufacturing umbrellas for years to ensure the weather doesn’t dampen people’s spirits, SOAKE offers a wide range of styles to complement a host of occasions. 
From quirky floral prints to classically cool city umbrellas, SOAKE’s great value products are on hand for anything from a round of golf to a stroll in the park with family. Safety is paramount too, with many of the pieces UV protective.
What’s more, SOAKE’s collection doesn’t just deliver the very best in British design; each piece comes with a warranty against faulty workmanship too. 
For trade customers, a retailer support programme is on offer, including POS units for small or large outlets - orders placed before 12pm are dispatched on the same day and delivered within 24 hours.
This is an exciting rebrand in what will be an equally exciting new direction for this well-established brand – watch this space! Alternatively, go to to view the full range of products.
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