July 6th sees the opening of Exclusively Digital, the British Home Enhancement Trade Association (BHETA)’s innovative 2020 replacement for its popular Exclusively Show, which was cancelled because of the Covid-19 pandemic.
The Exclusively Show which usually takes place at London’s Business Design Centre in June brings together 130 housewares, tabletop, small electrical and gift suppliers and some 300 brands; and promotes them to a database of 5,000 UK and international buyers, journalists, bloggers and influencers.
Instead, Exclusively Digital will take place on the Exclusively website and take the form of a showcase of new and innovative products which would otherwise have been on display at the live show. All the exhibitors booked into Exclusively 2020 have been invited to take part at no cost.
Exclusively Digital has been heavily promoted to buyers and the media; and ‘turnout’ is expected to be large as the industry comes together to showcase excellence. Exhibitors have uploaded pictures of up to five products or product ranges not previously seen by buyers via the Exclusivey exhibitor portal, together with press releases and videos. Buyers, journalists, bloggers, and influencers visit the profile pages, through which they can get in touch with each exhibitor direct.
Jo Evans, Head of Marketing at Spontex, said: “Attending Exclusively is one of the key highlights in our calendar so we were delighted when we heard that the format was being cleverly adapted this year to go digital, giving us a great opportunity to showcase our brand and share our new products.”
The Exclusively Digital promotional campaign has included emails, social media posts and trade advertising and editorial; as well as an interactive flip book featuring hero products, online versions of Exclusively’s popular ‘trend talks’ from trend forecaster, Scarlet Opus and ‘trend hub’ videos.
The show’s marketing manager, Steve Richardson explained, “Exclusively Digital is going to be a vibrant, busy and commercially productive showcase. We’ve turned exciting features of the traditional show such as the seminar schedule, trend talks and media hub into their online equivalents and added new attractions such as the Launchpad, especially for new products from smaller companies taking part in Exclusively for the first time. The whole ‘event’ will be a collaborative celebration of the brilliance and the resilience of the industry.”
Commenting on Exclusively Digital, Will Jones, Chief Operating Officer of BHETA and Chair of Exclusively said, “The decision to cancel the live show and return in 2021 was the only responsible one we could make, but Exclusively Digital is going to be a great success in its own right; as well as being the only sensible alternative. It’s already received tremendous support for the industry and it’s going to be a fantastic event.”
More information can be obtained from the BHETA Member Services Team on 07946 078566, on email or via the website www.exclusivelyshows.co.uk.