At the heart of Greetings & Stationery at Top Drawer S/S18, PaperFest, sponsored by G. F Smith and World First, will provide invaluable industry advice and insight from a host of experts across the retail landscape.
Speakers from the likes of Facebook, Farrow & Ball, Selfridges, Vogue Living and Topshop will share top tips on everything from starting a creative business and growing your social media presence to creating engaging visual displays and selling your story to journalists and much more.
On Sunday 14th, Facebook #SheMeansBusiness Certified Trainer Natasha Courtenay-Smith will take centre stage to divulge essential information on making the most of social media with How To Use Facebook Ads To Grow Your Business. With plenty of examples, steps and practical advice including the formula for highly effective Facebook ads that can be applied straight away, this session will show how to make Facebook ads work for your business.
On Monday 15th, Joa Studholme, International Colour Consultant from Farrow & Ball will host A Masterclass In Exploring Colour, explaining how to explore colour to create a subtle scheme or make a scene stealing striking statement. The talk will inspire visitors with ideas on transforming studios and retail spaces, as well as sharing colour trends and top tips for the home.
On Tuesday 16th, Geraldine James, Buying Manager at Selfridges will explain how to Start Thinking “Stories”. Take a peek behind the scenes with the luxury retail icon – exploring the customer experience, visual merchandising, home and stationery buying decisions and trends and influences and must hear tips to maintaining success in the luxury sector.
Also taking to the stage on Tuesday, Fiona McCarthy, Vogue’s Living Editor, Blogger at Chic Shopper and Author of London Precincts will share Top 10 Tips for Selling Your Story To Journalists. From research and understanding target media, to writing press releases with a great hook, to interesting sound bites and why you should never give up, this masterclass provides top tips on getting your work and products into the press.
Finally, Jeremy Cook, Chief Economist of World First will share International Trading Tips For Creative Businesses In The Digital Age. This masterclass, designed for both bricks and mortar and digital based creative businesses, navigates cross border expansion, logistics, currency and getting paid.
Visitors can join these talks and many more at Top Drawer S/S18. To see the full PaperFest schedule visit https://www.topdrawer.co.uk/show-feature/paperfest#/
Top Drawer takes place at Olympia on 14 - 16 January 2018. Buyers are invited to register at www.topdrawer.co.uk